McDonald’s and A&W to launch all-day breakfast nationwide due to growing demand
TORONTO — Two of Canada’s more well-known restaurant chains are rolling out all-day breakfast across the country in response to a growing consumer appetite for their morning staples.
McDonald’s Canada will start serving breakfast beyond its usual cut-off time of 11 a.m. at 1,100 of its 1,450 restaurants on Feb. 21. Six days later, A&W Food Services of Canada (TSX:AW.UN) will launch all-day breakfast, aiming to have it at 95 per cent of its 879 restaurants by spring.
Serving up pancakes, eggs and hash browns is a growing market in Canada, said Robert Carter, executive director of food service for market research firm NPD Group.
According to NPD data, 1.24 billion of the 6.5 billion visits to Canadian restaurants between December 2015 and November 2016 took place during breakfast. That’s an annual increase of 6.3 per cent, one that came at the expense of traffic during other meal times, especially dinner.