Power 99 awards free airtime to local charity
Local radio station Power 99, bestowed its annual Community Airtime Award to a long-serving Prince Albert children’s charity.
Natasha Thomson, development coordinator with Big Brothers and Big Sisters, said as a not-for-profit, they’d never be able to afford airtime otherwise. The radio spots will allow her organization to create a marketing strategy and recruit volunteers.
“The more children that we can match with mentors, the better,” she said.
Thomson said the services provided by Big Brothers and Big Sisters are important because mentoring contributes to a child’s mental health, educational gains, and even employability as an adult.