Families, companies and people of all ages are invited to wear plaid June 18 to raise awareness for prostate cancer and show their support for those affected. Pictured here: the Speer family taking part in Plaid for Dad last year. (Submitted photo/Robin Spear)
Canadian Cancer Society

Plaid for Dad initiative to raise funds/awareness for prostate cancer

Jun 4, 2021 | 3:22 PM

Father’s Day is this month, and in addition to gifting dad some new socks, residents of the Battlefords and area are invited to join those across the country wearing ‘Plaid for Dad’ on June 18.

Plaid for Dad is an initiative by the Canadian Cancer Society to help raise awareness and show support for the 1-in-9 men across Canada who will be diagnosed with prostate cancer in their lifetimes.

“Prostate cancer is the most common cancer diagnosed in Canadian men, but thanks to awareness and investments in research and early detection, prostate cancer today is almost 100% survivable if detected early,” Saskatchewan ambassador for the Plaid for Dad campaign, Robin Speer said.

“Plaid for Dad is all about raising that awareness, and encouraging men to talk about their health, and making sure they’re getting checked [regularly] when they hit about age 50 or so with their doctor.”

To take part in the campaign, participants can register their workplace or on an individual basis. Those interested are also encouraged to post a picture of themselves wearing their plaid on June 18, with the hashtag #PlaidforDad. Five dollars will be donated for prostate cancer research for every post with the hashtag made that day.

“It’s a fun, easy campaign to support the men we love—all our dads, our brothers, our sons, and husbands,” Speer said. “There are really positive outcomes occurring, but early detection is key. Wearing plaid June 18 before Father’s Day helps show that love and raise awareness.”

Since it was established in 2015, the Plaid for Dad campaign has raised over $2.7 million nationally with proceeds helping to fund prostate cancer research and supports for those affected and living with the disease.

For more information on the initiative, visit the Canadian Cancer Society’s official Plaid for Dad website.

Martin.Martinson@pattisonmedia.com

On Twitter: @MartyMartyPxP1

View Comments