Oilsands execs say a ‘just transition’ isn’t a worry — it’s their next big ‘boom’
OTTAWA — The CEOs of some of the biggest oilsands companies in Alberta say transitioning their workforce for a net-zero emissions future isn’t about cutting jobs, it’s about creating them.
“We estimated that we will spend somewhere in the range of $70 billion over the next 30 years to decarbonize the production of the oilsands,” Cenovus CEO Alex Pourbaix said in an interview with The Canadian Press this week.
“If we’re successful in doing that, that is going to create a boom in the oil-producing provinces that is equivalent to what happened in the ’80s and the ’90s.”
Cenovus is one of six oilsands companies in the Pathways Alliance, a consortium created to work together to decarbonize their production entirely by 2050. Pourbaix said the companies believe reaching their goal of net-zero emissions by 2050 will create 35,000 jobs.


