Competition Bureau to investigate industry claims of sustainable forestry management
The Competition Bureau has opened an inquiry to see if forestry industry claims of sustainable management on vast stretches of Canadian woodlands are false advertising.
The inquiry, announced late last year, comes in response to a complaint filed by the environmental law firm Ecojustice on behalf of eight environmental groups. Ecojustice says that forest industry ads claiming the Sustainable Forestry Initiative sets rigorous harvesting standards are dishonest and misleading.
“The (standard) does not prescribe, require, assure, command, mandate, or in any form certify sustainable forest management,” says the complaint filed to the bureau. “It allows aspirations, stated intentions, and programs to be conflated with actual outcomes.”
Jason Metnick, spokesman for the initiative, denied those allegations Wednesday.


