(La Ronge Ice Wolves/supplied)

By larongeNOW Staff

New Face in the Front Office

Ice Wolves welcome Whiteley as new Business Manager

Apr 27, 2025 | 11:11 AM

The La Ronge Ice Wolves added a new face to their front office ahead of next season.

Earlier this week, the Wolves announced that they have hired Shawn Whiteley as the organization’s new Business Manager, bringing over 25 years of sports management experience to the SJHL club.

“In his new role, Whiteley will oversee the team’s business operations, including marketing initiatives, sponsorship development, community relations, and game-day experiences,” said the team in a release. “His appointment marks an exciting new chapter for the Ice Wolves as the club continues to build a strong foundation for long-term success.”

Whiteley joins the team from the Brantford Red Sox of the Intercounty Baseball League in Southern Ontario, where he spent the 2023 season with the team as their Field Manager. During that time, he also served as the Athletic Coordinator for Multimedia & Sports Information at Redeemer University in Hamilton.

Additionally, he has worked across multiple levels of sport, including the NCAA, U Sports, and the Canadian Collegiate Athletic Association (CCAA), managing media and business operations at over 50 championships and being involved in more than 5,000 games.

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“His extensive background in both collegiate and championship-level sports positions him as a key asset in elevating the Ice Wolves’ brand and business operations,” continued the release.

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panews@pattisonmedia.com