By Alice McFarlane

UK’s largest bakery brand supports Global Agriculture Technology Exchange

Jun 5, 2025 | 4:55 PM

Warburtons is putting bread into the Global Agriculture Technology Exchange (Gate) Capital Campaign.

Campaign Chair JoAnne Buth said the contribution represents a close, long-standing relationship between Cereals Canada and Warburtons.

“Cereals Canada and Warburtons share a deep commitment to quality and innovation,” Buth said. “Warburtons sources significant volumes of Canadian wheat from Western Canada and has been working with Canadian farmers and the Cereals Canada team for many years.”

The Cereals Canada facility has long been a “home away from home” for the Warburtons team who utilize the pilot bakery, mill, and analytical lab to test and analyze Canadian wheat before it goes to the UK for production.

In 2016, Warburtons partnered with Cereals Canada for a multi-year pulse research project to produce healthier baked goods.

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Warburtons Canadian Program Manager Adam Dyck said they have partnered with Canadian farmers and the agriculture industry for over 30 years to source the highest quality wheat through the Identity Preserved Program.

“For the past 15 years, Cereals Canada has played a vital role in supporting our commitment to quality and innovation,” Dyck said. “Our contribution to the Gate project reflects the value we place on Canadian agriculture and our strong belief in innovation, collaboration, and long-term relationships.”

Located in downtown Winnipeg, Gate will provide the tools to allow Cereals Canada to maintain the globally recognized, best-in-class expertise needed to support global markets, providing customers like Warburtons with value-added technical knowledge and expertise, and maintaining Canada’s leadership as a trusted and innovative supplier of high-quality wheat.

To date, the Gate Capital Campaign has raised $32,150,000 towards its goal of approximately $100 million. The campaign is targeting contributions from industry groups, agribusinesses and individuals, and support from the three levels of government.

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alice.mcfarlane@pattisonmedia.com