‘This isn’t what this city is about’: Billboard aims to promote city’s positives
Those travelling along 100 St. in North Battleford this week may have noticed an interesting sign during their commute.
Plastered on the side of Ultra Print Services is a massive billboard that proclaims “W5 missed the good stuff! Ultra Print loves the Battlefords.”
For Carey Tollefson, one of the owners and managers of Ultra Print Services, the recent W5 documentary labelling the city as Crimetown and portraying it as “the old west,” was a breaking point for him and his fellow business partners.
“I thought, ‘this just isn’t what this city is about at all,’” he told battlefordsNOW. “We thought it was a really good time to promote the fact that we love where we live. We love doing business here and a billboard on 100 Street seemed to be a good place to start.”